Tommy Hilfiger 谈论 Hip-Hop 文化对于品牌设计和发展的影响

美国经典时尚品牌 Tommy Hilfiger 创始人 Tommy Hilfiger，日前接受了著名商业杂志《Businessweek》的专访，共同探讨了品牌的发展历史和不为人知的幕后故事。此外，他还讲述了自己入行之初所经历的艰辛，以及 Hip-Hop 文化对于品牌发展的重要影响。下面是我们的节选内容，完整访谈不妨查看《Businessweek》官方网站。

There was a bit of controversy at the time because the classic preppy base abandoned the Tommy brand when it was adopted by the hip-hop community. And when hip-hop moved on to a new trend, you were left hanging.

Look, it fueled a lot of growth, but it took us away from our roots. We came back to our roots 10 years ago; that’s when our business started to really stabilize and grow again. When people ask me advice, I say stick to who you are. Stick to your guns. There is an image and attitude to most brands and that’s really important. I like to stick to my heritage and not chase trends and at that point we were chasing trends. Chasing trends was easy but it was dangerous. It’s more important to me now to be consistent.